Since the announcement, there has been a lot of talk about how Google Instant will impact the search engine optimization (SEO).

Do you think it can be the end of SEO? In my opinion, NO! But it can change the way it is currently planned – meaning professionals will need to make adjustments and embrace these changes. One example is doing more research to see what are the words that Google is suggesting when users type in keywords. But Google Instant’s suggestions are based on user’s location and search history, and that can be another implication on how the industry will change. An effective way to take advantage of this is to create individual pages for the suggested keywords (which should help optimize the SEO of a web page).

Through a different perspective, Google Instant will potentially affect the user’s behavior when surfing the web. Users will type in even more specific terms when performing a search, which leads to a more targeted audience finding your brand on the web.

The thing is keep working with keywords and adapt the content of your website to the suggested terms on Google instant. Don’t you think?

Here is a little list of Pros and Cons (in my opinion) of Google Instant:

Pros

• Fast – Google said that with the new feature it saves 2 to 5 seconds for each search. That means that in the end of the month you saved a lot of time and money.

• Refined searches – As I said before, the search terms will be more specifics because Google will be suggesting new terms and keywords based on your history and location.

Cons

• Waste of time – The same way that the suggested terms can save you time, it can waste it too. You can end up getting distracted by the terms that looks like what you were looking for but in reality it isn’t.

• Accessibility – Google instant cannot be accessed from mobile browsers or into the search bars located on most browsers’ toolbars.

• SEO – We know that usually users don’t go to the second page of the search, but with Google Instant they are less likely to go to the second page, because of the refined search.

So, what is the impact you think Google Instant will have over SEO?

It’s that time …

Summer 2010 is around the corner and we’re looking for 3 passionate people for the following roles:

Development Intern

So you think you have what it takes to engineer an online product? During your Incubagency program you’ll have those assumptions challenged, re-introduced and refined. From development frameworks to information architecture, you’ll gain a hands-on approach to web standards coding best practices, planning before you build, product development and more.

What types of skills are needed?

• Passion
• The utmost persistence for learning new concepts
• Basic PHP programming
• HTML and CSS
• Coursework in Computer Science or relevant studies

ARE YOU READY? Submit your resume and cover letter here for this role.

Design Intern

Now that you’ve learned the basics in school from typography, branding, color theory and web; it’s time to put that all to work. Transitioning or continuing what you know about designing for web and mobile, you’ll gain a hands-on approach to user experience strategy, campaign creative, product development and more.

What types of skills are needed?

• Passion
• The utmost persistence for learning new concepts
• Adobe Creative Suite – Photoshop, Illustrator
• Basic understanding of web page layout (HTML/CSS is bonus)
• Coursework in Web Design, Multimedia, Illustration, New Media or relevant studies

ARE YOU READY? Submit your resume and cover letter here for this role.

Marketing Intern

Social Media may be all the buzz, but understanding the implications of a multichannel approach is key for new marketers. Gone are the days of sitting in forums and learning from the masters. It’s up to you to take hold of your destiny and we’re here to show you the way. From digital marketing strategy to optimizing websites to business intelligence; we send you on your way a hybrid of talent ready for this new digital landscape.

What types of skills are needed?

• Passion
• The utmost persistence for learning new concepts
• Microsoft Office Suite – Word, Excel, Powerpoint
• Basic online marketing concepts – SEO, Paid Search, Social Media, Google Analytics, Email, Media Buying
• Studying in the following areas: Communications, Marketing, Business
• Willingness to learn and thrive in fast-paced environment

ARE YOU READY? Submit your resume and cover letter here for this role.